not aloha: sugary drinks are making
Here’s the bitter truth that the beverage industry doesn’t want us to know: the sugar-filled drinks they’re selling are making Hawaiʻi sick. Beverage companies spend millions on advertising to influence us to “live aloha” by buying their products, yet they won’t admit that sugary drinks contribute to diseases like type 2 diabetes, heart disease, and tooth decay! And it’s no coincidence: The communities most targeted by these ads also tend to be those that suffer the hardest under the burden of these diseases.
the opportunity to build a thriving, healthy hawai‘i for our keiki!
A fee on drinks with added sugar can generate revenue to be reinvested to build a healthier future. We can make locally-grown fruits and vegetables more accessible. Make our neighborhoods safer and more convenient for all to walk, bike, and play. Fund school gardens and farm to school programs for our keiki. They also have the added benefit of reducing sugar consumption among our keiki and community-wide–a win-win.
As a pediatrician, I strongly support a fee on sugary drinks, especially if the revenue is invested in public health programs. To promote optimal health for children, and prevent obesity and diabetes, we must support our families and begin addressing the issue at all levels – from the individual to the systems and policies that shape the environment.
Dr. May Okihiro, Pediatrician, Waianae Coast Comprehensive Health Center
A small, 2-cent-per-ounce fee on drinks with added sugars will raise revenues for health and improve health!
Sugary drinks are not an essential part of a healthy diet and our kids thrive when they drink water, not sugary beverages.
WHAT WE’RE SUPPORTING IN 2022
This year, the legislative session will be all online, giving residents across the state the ability to participate in the legislative process! Learn more about bills you can support this session to make this a reality:
hawaiʻi residents can benefit from sugary beverage fee revenues!
WHAT CAN I DO?
join the movement
endorse the campaign
Add your or your organization’s name in support of legislation to create a sugary drink fee to fund public health programs.
sign up for action alerts
receive email and/or text alerts on legislation to reduce the consumption of sugary drinks.
WHAT WE DO KNOW?
adults in Hawai‘i with diabetes or prediabetes.
% of Hawaiʻi adults who are overweight or obese.
annual obesity-related medical costs in Hawai‘i.
in 10 Hawai‘i 3rd graders affected by tooth decay.